We sought new frontiers, venturing into the Chinese market to collect positive synergy. “Theater” is the name of the Zhongbai Group sign for which Cean not only handled the design of the format but also that of the spaces and visual identity. Three spaces of 300, 600 and 1000 sqm are the first point of sales opened in the Chinese market. The furnishings of the promotional area, produce section and check-out have also been custom planned and designed.
Creation of the points of sale format dedicated to marketing imported products as requested by Zhongbai, a major Chinese distribution group. Together with the design and interpretation of the format on various surfaces, is the design of the space and specially-made furniture. “The recently inaugurated Changqing and Shuiguohu points of sale have doubled their takings” explains Mr Zhang Li, General Manager of Zhongbai Holding Group. “Customers have found a new range of products and an engaging environment with technical details and trend-led colours for the Chinese market.”