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An exclusive consumption area

We looked for new borders, venturing into Chinese market to collect positive synergy. “Theater” is the brand name for Zhongbai Holding Group Co., Ltd. for which Cean managed the format design, the space and the visual identity format. Three spaces of respectively 300, 600 and 1000 square meters are the first points of sales opened in China. Cean designed the furnishings of the promotional area, all product areas and the cash counters on a custom-made basis.

August 2016: inauguration and new openings in the city of Wuhan

Engineering and format design of three shops devoted to the sales of products imported from abroad into China. This was the specific request made by Zhongbai Holding Group Co., Ltd., a major Chinese distribution group. “The recently inaugurated Chongqing and Shuiguohu points of sale have doubled their turnover” stated the Group General Manager. “Customers can now find a wide selection of products as well as an engaging environment showing technical details and trend-led colours appealing Chinese customers.”