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Pop Up Store Pam Local

Piazza Martiri dei VII Luglio

Reggio Emilia

2017

PAM local pop-up store is conceived as the ultimate ‘début’ of this format in the city of Reggio Emilia. Cean conceived such implementation being the anticipation of the new opening of the retail store after seven days only. Getting close to the targets of young people, a quick quality shopping represent the most special features of this kind of retail store format. Cean entirely managed and supervised the project, starting from the design idea to the implementation of the overall area, while inserting a few peculiarities for the display modes of products such as the two-sided stall which allows to enhance the products from the outside while placing a few seats inside for foodstuff taste