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Pop Up Store Pam local

Piazza Martiri dei VII Luglio

Reggio Emilia

2017

Pam local pop-up store is conceived as the ultimate ‘début’’ of this format in the city of Reggio Emilia. Cean conceived this format as a preview of the new opening of the store after seven days only. This pop-up store responds to young people’s wishes providing a quick top-quality shopping. Cean entirely managed and supervised the project, starting from the design concept to the implementation of the store area, while inserting a few innovative features such as the counter which on one side allows a perfect visibility on to products outdoor while on the other side it allows customers indoor to enjoy food and beverage