Cean | Progettiamo e realizziamo punti vendita e supermercati
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2013

Pam Local

Research and feasibility analysis
Identification of a suitable location
Architectural project
Branding
Corporate image
Complete implementation
Digital strategies
Marketing and communication
Educational and training

Order and functionality so as to make the product become the protagonist and to ease purchase. A new format conceived to ease customers’ daily shopping and so as to minimize cumulative purchases which most of the times cause a considerable amount of food waste



Self-service

Order

Functional

Innovative

Smaller dimensions

A quick purchase

Food to Go

Historical hints

Young soul

Flexible

Local

Repeatable

No counters being served upon

Fast-pay

Sober

Big cities

Essentiality

Rationality

Since 2013

50

retail stores

from

135 square metres

to

250 square metres

Conceived

for

PAM

Cean designed and implemented made-to-measure equipment for PAM local format. Quick and small compact cash-desks suit a retail store of small dimensions and, at the same time, ease quick shopping. The rear section of the cash-desks is conceived as a device against theft: in fact, the most expensive products available at the store are displayed there whereas the front section of the cash-desks has room enough to display the products that are usually purchased at the very last minute. Piking is a practicable, flexible and made-to-measure cross-selling container that is apt to all kinds of purchase suggestions given to customers. Lit panels, back-to-back shelves and buckets are located at strategic spots within the store so as to enhance the value of promotions and so as to ease the choice of some particular products.

Published in ADI Design Index 2015 catalogue