Facing different cultures is a learning experience. A few markets are currently growing fast and steadily. Cean goes there, Cean team goes beyond borders. The real challenge for the future is to ignite changes.
A new year and new challenges ahead of Cean.
Cean conceives an innovative design concept: customers enjoy entertaining experiences in the world of digital technology.
Cean conceived its first retail stores in China: the brand is Zhongbai Holding Group Co., Ltd. and the name of the retail stores is 'Theater'. Cean conceived the format, the visual identity of 3 stores of respectively 300 and 600 square metres and of a bigger one of 1,000 square metres.
Cean presented its vision on the 'Made in Italy' food-retail sector on the occasion of China Retail Shop in Wuhan, China. A 100-square-metre booth that told about Cean engineering, design and implementation projects.
We welcomed a 17-member Chinese delegation interested in Italian experience and know-how in the retail sector. They came to visit Cean premises, Cean Lab and Academy Market.
We participated to the Chinese yearly edition dedicated to design and sustainability: an exchange between Chinese and European designers.
Cean conceived 4 proposals for a new design concept for Nanjing Suning Commerce Group whose goal was to enter the food retail sector: the project transformed the store into the matching point between customers' shopping experience and their getting together.
Cean signed a co-operation agreement with Nanjing Hightone Exhibition Service Co., Ltd., China. Such agreement represented the onset for Cean to closely investigate and expand into fast-growing Chinese and Asian markets.