2015-2016
Borello Supermercati
Research and feasibility analysis
Identification of a suitable location
Architectural project
Branding
Corporate image
Complete implementation
Digital strategies
Marketing and communication
Educational and training
Taking into account the client’s requirements, Cean conceived, designed and engineered a new proximity market format whose peculiar features are flexibility of the model, easiness of the shopping experience and replicability to be applied on to the different areas of the store
Cean conceived the concept by exploiting a 360-degree project method: from the identification of the best location on to the realization of the store to the detailed analysis on corporate image as well as to the creation and development of digital strategy elements all the way to human resource educational and training courses
The added value of such approach can be acknowledged in the overall project vision and in the translation of the identity values of the client repeated on each single element of the project
Confidence
Tradition
Simplicity
The choice of Cean to enhance the entrepreneur’s 40 years of experience in food sector sales is enshrined in one very special identity element: his signature. From this assumption, the idea to propose a new signboard came to life thus unmistakably expressing his personality. During his 40 years of activity, trust, tradition and soberness have been Borello key values service ensured to customers every day in his stores. These values are important to customers
Patterns, frames and illustrations
Illustrations that resemble the cross stitch
Hand-painted images with brand colors
Borello font based on flush-threaded letters
Patterns decorative on different media
Ambitions that recall the tradition
Replicability is smart
This format was repeated in most Borello stores that have different surface dimensions and features. Each store required a specific intervention, a complete or a partial renovation
