Research and feasibility analysis
Identification of a suitable location
Marketing and communication
Educational and training
Taking into account the client’s requirements, Cean conceived, designed and engineered a new proximity market format whose peculiar features are flexibility of the model, easiness of the shopping experience and replicability to be applied on to the different areas of the store.
The choice of Cean to enhance the entrepreneur’s 40 years of experience in food sector sales is enshrined in one very special identity element: his signature. From this assumption, the idea to propose a new signboard came to life thus unmistakably expressing his personality. During his forty years of activity, trust, tradition and soberness have been the key values of Borello service ensured to customers every day in his stores. These values are important to customers.
Patterns, frames and illustrations
Illustrations that resemble the cross stitch
Hand-painted images with brand colors
Borello font based on flush-threaded letters
Patterns decorative on different media
Ambitions that recall the tradition
This format was repeated at various stores having different surface dimensions and features: each of these stores required a specific intervention: at times a complete renovation, some other times a partial renovation only