Cean | Progettiamo e realizziamo punti vendita e supermercati
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2015-2016

Borello Supermercati

Research and feasibility analysis
Identification of a suitable location
Architectural project
Branding
Corporate image
Complete implementation
Digital strategies
Marketing and communication
Educational and training

Taking into account the client’s requirements, Cean conceived, designed and engineered a new proximity market format whose peculiar features are flexibility of the model, easiness of the shopping experience and replicability to be applied on to the different areas of the store.

Cean conceived the concept by exploiting a 360-degree project method: from the identification of the best location on to the realization of the store, the detailed analysis on corporate image as well as the creation and development of digital strategy elements all the way to human resource educational and training courses

The added value of such approach can be acknowledged in the overall project vision and in the translation of the identity values of the client repeated on each single element of the project.

Confidence

Tradition

Simplicity

The choice of Cean to enhance the entrepreneur’s 40 years of experience in food sector sales is enshrined in one very special identity element: his signature. From this assumption, the idea to propose a new signboard came to life thus unmistakably expressing his personality. During his forty years of activity, trust, tradition and soberness have been the key values of Borello service ensured to customers every day in his stores. These values are important to customers.

Patterns, frames and illustrations

Illustrations that resemble the cross stitch


Hand-painted images with brand colors

Borello font based on flush-threaded letters


Patterns decorative on different media

Ambitions that recall the tradition